BURKE HOLLAND

• GTM leadership (Microsoft × GitHub): Drove launches for Copilot Free Tier, Agent Mode, and CLI/SDK—aligning narrative, channels, and creators from planning through launch.
• People leadership: Managed and scaled a DevTools advocacy team (4 direct reports), setting OKRs, coaching execution, and leading multi-quarter launch cycles.
• Program building: Authored team charters, strategy briefs, and content playbooks that standardized how DevRel plans, ships, and measures GTM for AI tooling.
• Platform & keynotes: Built and delivered keynote content for Microsoft Build, VS Code Day, and GitHub Universe; scripted executive demos for Copilot launches.
• Scale & community: Helped grow VS Code from 6M to 40M users; produced flagship events (VS Code Day: 20K+ registrants) and creator activations.

• Led DevRel at scale: Managed a team of 11 developer advocates across Kendo UI (7M+ downloads), NativeScript, and SaaS developer tools.
• Built conversion-driving content: Co-created Telerik Developer Network; became the 3rd largest contributor to product trial conversions.
• Drove adoption: Led advocacy program delivering 600% growth in NativeScript downloads over 8 months.

Led enterprise software projects across healthcare, retail, and food manufacturing. Focused on platform migrations, internal tooling, and modernizing teams.